Japanese Green Energy Requirements

green-energynavi-590Silicon Valley-based has announced today that it has invested in IACC, a Japanese startup that is running a solar power marketplace based in Japan. The company has amassed USD 10M in revenue in the last fiscal year, representing a 500 percent year-on-year growth.

The marketplace, called, matches solar power products to consumers’ energy requirements. The website contains user reviews and cost estimates for a specific item, allowing consumers to select products that best meet their needs.

The website has an additional informational element, providing best practices and guides to government subsidies and tax incentives for adopting solar energy.

As of February 2013, the startup claims to have some 40, 000 subscribers and 400 manufacturers and service providers online. IACC says that about 300, 000 Japanese households install alternative energy sources each year. Besides consumers, the company is also supplying green services to corporations.

Following the investment, IACC will launch operations in North America, where public-listed green energy provider SolarCity is expanding quickly in the United States in the midst of healthy competition.

While Fenox is based in the United States, it has started looking at Asian startups. It specializes in offering investees assistance to help them expand globally through its connections in the US and Europe.



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Q&A

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How do green plants get the energy required for photosynthesis?

Plants get their energy by mixing CO2 and water together using the heat of the sun. Photosynthesis takes place in the chloroplasts. Photosynthesis is a process and this process can be described in the following equation:
Carbon dioxide + Water + Sunlight => Glucose (sugar) + Oxygen
This is the balanced equation of photosynthesis, just in case:
12(CO2) + 12(H2O) => 2(C6H12O6) + 6(O2)